Trade Shows have been a part of my life for many years. Beginning with the “Eurobike” show upon my first move to Los Angeles. I was the model and face of the advertising campaign for an Italian Bicycle company. Part of my contract included a week-long appearance in Germany to appear and sign the Ad and posters in the booth at the Eurobike trade show in Friedrichshafen, Germany. To give you an idea of the scale, the 2017 Eurobike trade show in Friedrichshafen saw 42,590 industry visitors. What an opportunity to connect! Since then I have continued to work trade shows of all categories. Everything from fashion at “MAGIC” to the big convenience store show “NACS”. Jobs such as Car Shows, required speaking, hosting and spokes modeling while at others I was doing sales and writing purchase orders. I’ve pretty much held every position in the trade show world from greeting visitors at “CinemaCon’ to wearing a T-Shirt with a giant Hot Dog on it at “NACS”. Ha! Along the way making as many business contacts as possible and learning the ropes. Also on a side note, as a model making trade show appearances may not be at the top of your list BUT, if you ever plan to parlay your modeling career into something else…I wouldn’t pass over the trade show gigs. To this day I still have the European contacts I made from my first big show. Having said that, as I step into being an “Exhibitor” (the only position I haven’t held at a show) I’ll know who to call for the lowdown.
Trade Shows are an excellent opportunity to be seen. While showing a product at a show can be expensive, in my opinion its worth it. The networking opportunities at the shows are priceless. It’s also an inspiring experience and there’s a buzz and energy that’s sure to get you going! Trade Shows are a great platform for your business and even if you don’t have a business, trade shows are a great educational opportunity for you to research whatever it is that you’re interested in.
Being in the Beauty Industry has added something completely different to todays shows. As social networking has grown, so have our trade shows. These shows are now major events and are stocked with Influencers, Entertainers and Celebrity Entrepreneurs. All of which speaking and sharing their own experiences in the business world and are within arms reach for you to access.
If you have no idea where to start or which shows to choose, look into which shows your competitors are visiting and go from there. Social Media has put all of this right at our finger tips!
At the shows I have noticed many exhibitors just spending time at their own booths. They’re missing out! I recommend bringing a couple of people with you so that you can get out and mix into the crowd. You can make tons of connections and partnership opportunities so take advantage of it! At trade shows everyone is open to networking. Yes you should spend the majority of the time at your own booth but give yourself the flexibility to get out there and have some conversations. You’ll want to stretch your legs anyway! Standing in the booth all day in one place can be exhausting.
Enjoy your journey! Get out there and test new products to the market and shake hands with those who most inspire you! Lastly, don’t forget your business cards!