Working The Shows!


trade show


Trade Shows have been a part of my life for many years.  Beginning with the “Eurobike” show upon my first move to Los Angeles. I was the model and face of the advertising campaign for an Italian Bicycle company. Part of my contract included a week-long appearance in Germany to appear and sign the Ad and posters in the booth at the Eurobike trade show in Friedrichshafen, Germany. To give you an idea of the scale, the 2017 Eurobike trade show in Friedrichshafen saw 42,590 industry visitors. What an opportunity to connect! Since then I have continued to work trade shows of all categories. Everything from fashion at “MAGIC” to the big convenience store show “NACS”. Jobs such as Car Shows, required speaking, hosting and spokes modeling while at others I was doing sales and writing purchase orders.  I’ve pretty much held every position in the trade show world from greeting visitors at “CinemaCon’ to wearing a T-Shirt with a giant Hot Dog on it at “NACS”.  Ha! Along the way making as many business contacts as possible and learning the ropes.  Also on a side note, as a model making trade show appearances may not be at the top of your list BUT, if you ever plan to parlay your modeling career into something else…I wouldn’t pass over the trade show gigs. To this day I still have the European contacts I made from my first big show. Having said that, as I step into being an “Exhibitor” (the only position I haven’t held at a show) I’ll know who to call for the lowdown.

Trade Shows are an excellent opportunity to be seen. While showing a product at a show can be expensive, in my opinion its worth it. The networking opportunities at the shows are priceless.  It’s also an inspiring experience and there’s a buzz and energy that’s sure to get you going! Trade Shows are a great platform for your business and even if you don’t have a business, trade shows are a great educational opportunity for you to research whatever it is that you’re interested in.

Being in the Beauty Industry has added something completely different to todays shows. As social networking has grown, so have our trade shows.  These shows are now major events and are stocked with Influencers, Entertainers and Celebrity Entrepreneurs.  All of which speaking and sharing their own experiences in the business world and are within arms reach for you to access.

If you have no idea where to start or which shows to choose, look into which shows your competitors are visiting and go from there. Social Media has put all of this right at our finger tips!

At the shows I have noticed many exhibitors just spending time at their own booths.  They’re missing out! I recommend bringing a couple of people with you so that you can get out and mix into the crowd. You can make tons of connections and partnership opportunities so take advantage of it! At trade shows everyone is open to networking. Yes you should spend the majority of the time at your own booth but give yourself the flexibility to get out there and have some conversations. You’ll want to stretch your legs anyway! Standing in the booth all day in one place can be exhausting.

Enjoy your journey! Get out there and test new products to the market and shake hands with those who most inspire you! Lastly, don’t forget your business cards!

An Interview With Founder Katie Hammers.

What made you decide to start Branching Beauty?

The Branching Beauty site is a creative outlet for me. It’s also a way for me to give back. I’ve realized that I have a lot to give. I’ve got a lot of resources and contacts to share with others who are pursuing their goals in life. If I can share what I’ve learned, then I feel better about myself and when I’m feeling my best then I’ve got the confidence to go out there and make my dreams come true. It’s as simple as that.


What originally made you decide to go into the Beauty Industry?

In the beginning I was in front of the camera and I thought that would continue to be my ultimate goal. Instead I soon found myself to be very interested in the techniques going on in the makeup trailers and backstage. There is a lot to makeup artistry. It’s not just the ability to look at a face and determine what kind of eyeliner to use. I’m getting ahead of myself aren’t I? I originally started as a hairstylist. I was trained by the best at The Vidal Sassoon Academy in Santa Monica. Right out of school I was hired into one of the top two salons in LA, Chris McMillan Salon. I was hired as an assistant and from there I went to the other top salon, John Frieda Sally Hershberger. At John Frieda I assisted one of the biggest stylists in the city, her name is Tracey Cunningham. Tracey was amazing and the salon was impeccable with an amazing pool in the center. Though I was happy in the salon I realized that I favored Makeup Artistry over Hair and I left the salon to pursue it. Shortly after leaving John Frieda, within two weeks I was in New York working the Mercedes-Benz Fashion Week at Bryant Park. I worked a lot of amazing shows but was particularly taken by the Heart Truth Show, which is a celebrity fashion show for charity.  I’ll never forget that experience.

Did you go to Makeup School?

I did go to makeup school, I went after I had already landed big advertising campaigns. I did the Hair and Makeup for Oakley Eye Wear for years. I ended up going back to makeup school after that. I went to a school specific to editorial makeup called the MKC Academy. MKC was founded by celebrity makeup artist Margaret Kimura and she taught classes there as well.

Have you ever worked at a Makeup Counter?

Yes I have and to this day it was the best makeup training I’ve ever received. I worked at Neiman Marcus at The Bobbi Brown counter and I also worked at Anastasia Beverly Hills as head makeup artist.

Who inspires you?

I’m inspired by anyone that has endured a lot in life and managed to spin it into a positive. I’m inspired by the people who get back up after being knocked down over and over again. I’m truly inspired by unique people and the ones that don’t quit.

Whats the biggest lesson you’ve learned in Hollywood?

You can either sink or you can SWIM.

What is your true passion?

I’m passionate about starting my own company and being an entrepreneur but my true love has always been writing. Ever since I was a little girl and wrote “The Ant Story” and “Life From A Bugs Perspective”. My Mom will still laugh to this day if you ask her about The Ant Story. This combination is what makes the Branching Beauty site so exciting for me. I can do both.

Whats it like to be a career woman in 2017?

Its liberating. Thanks to social media, people are now understanding that a career person or an artist can be professional with more than one title. For instance on Instagram, you’ll notice that the people with the biggest followings have more than one career title. For example, a Writer/ Photographer or an Actress with a Fashion Label.