Behind The Scenes With Sarah McNeilly


Miss Sarah and I ventured down to Mark Sacros Photo Studio on a cool Tuesday evening down in Long Beach…a Beauty Shoot. Our Shoot was a success and Marks space was amazing! A huge open airy loft, complete with a Beauty Vanity with perfect lighting and everything else we could possibly need.
Sarah was a breeze to shoot, and a very talented model. She finds her poses quickly and easily and has many unique expressions. As a Makeup Artist Sarah’s face is a dream, she’s got that classic Peaches N’ Cream complexion just like a porcelain doll. Sarahs face is suitable for any Cosmetics or Skin Care campaign, I can easily understand how she was the face of Guerlain!

I’m excited to share our Beauty Shoot images when they are ready!


Photographer: Mark Sacro 

Photo Assistant: Kyle Finley

Makeup Artist: Katie Hammers

Model: Sarah McNeilly




Tuesdays Photo Shoot Coming Up!

To officially launch the “Beauty” category,  I will be featuring a post from next weeks photo shoot! I’m looking forward to a great team with Model Sarah McNeilly, Photographer Mark Sacro, and myself as the Makeup Artist. I’ve worked with both Sarah and Mark before but not at the same time. We’ll be shooting a “Beauty Series” so there won’t be a wardrobe stylist needed for this particular shoot. A beauty shoot is an excellent way to get creative with makeup and I’ve got the perfect canvas! Meet Sarah McNeilly:




Yes that’s her on the cover of Vogue Magazine!



For many years I’ve had the chance to watch Mark Sacros photography career evolve. I’ve always been a fan of Marks work, looking forward to this collaboration on Tuesday! Some of Marks portfolio:


Yes that first image is the beautiful Miss Paris Hilton looking regal and amazing!

I’ve never blogged after a shoot so this will be a first for me. I’m starting to share in many categories of my life and now beginning to identify which posts and categories people enjoy the most. If this category interests people then I’ll continue to document it and may even add a “Photo Shoot” branch to the tree!

Our shoot is this Tuesday, September 17th. Check back to see how our day went and catch some “Behind The Scenes” action from our shoot!

Working The Shows!


trade show


Trade Shows have been a part of my life for many years.  Beginning with the “Eurobike” show upon my first move to Los Angeles. I was the model and face of the advertising campaign for an Italian Bicycle company. Part of my contract included a week-long appearance in Germany to appear and sign the Ad and posters in the booth at the Eurobike trade show in Friedrichshafen, Germany. To give you an idea of the scale, the 2017 Eurobike trade show in Friedrichshafen saw 42,590 industry visitors. What an opportunity to connect! Since then I have continued to work trade shows of all categories. Everything from fashion at “MAGIC” to the big convenience store show “NACS”. Jobs such as Car Shows, required speaking, hosting and spokes modeling while at others I was doing sales and writing purchase orders.  I’ve pretty much held every position in the trade show world from greeting visitors at “CinemaCon’ to wearing a T-Shirt with a giant Hot Dog on it at “NACS”.  Ha! Along the way making as many business contacts as possible and learning the ropes.  Also on a side note, as a model making trade show appearances may not be at the top of your list BUT, if you ever plan to parlay your modeling career into something else…I wouldn’t pass over the trade show gigs. To this day I still have the European contacts I made from my first big show. Having said that, as I step into being an “Exhibitor” (the only position I haven’t held at a show) I’ll know who to call for the lowdown.

Trade Shows are an excellent opportunity to be seen. While showing a product at a show can be expensive, in my opinion its worth it. The networking opportunities at the shows are priceless.  It’s also an inspiring experience and there’s a buzz and energy that’s sure to get you going! Trade Shows are a great platform for your business and even if you don’t have a business, trade shows are a great educational opportunity for you to research whatever it is that you’re interested in.

Being in the Beauty Industry has added something completely different to todays shows. As social networking has grown, so have our trade shows.  These shows are now major events and are stocked with Influencers, Entertainers and Celebrity Entrepreneurs.  All of which speaking and sharing their own experiences in the business world and are within arms reach for you to access.

If you have no idea where to start or which shows to choose, look into which shows your competitors are visiting and go from there. Social Media has put all of this right at our finger tips!

At the shows I have noticed many exhibitors just spending time at their own booths.  They’re missing out! I recommend bringing a couple of people with you so that you can get out and mix into the crowd. You can make tons of connections and partnership opportunities so take advantage of it! At trade shows everyone is open to networking. Yes you should spend the majority of the time at your own booth but give yourself the flexibility to get out there and have some conversations. You’ll want to stretch your legs anyway! Standing in the booth all day in one place can be exhausting.

Enjoy your journey! Get out there and test new products to the market and shake hands with those who most inspire you! Lastly, don’t forget your business cards!

Labor Day Weekend



LDay fire


As I sit in my window writing this, just to my left over the freeway are the Burbank Mountains up in flames.  I’m currently living near the Hollywood Bowl and despite of the noise and traffic, I’m happy.  I remind myself constantly that the traffic jams and city bustle are that of a “New York” feel and that white noise sound of the freeway… to me it sounds like the ocean.

A brush fire exploded to 8,000 acres yesterday while prompting mandatory evacuations in Burbank, Glendale and Sunland-Tujunga, just next to my residence is what officials all calling to be the largest blaze by acreage in Los Angeles city history.

I sit quietly today on this Labor Day Saturday, thankful to not have to evacuate and avoiding the inhalation of smoke.  I’m seeing to it that my dog Louie is safe and cool and the AC is working properly since Lou is 11 years old and yesterday the temperate in LA reached a high of 107 degrees. What better time to write a post?

I have a nice cool and dry place to relax, I’m lucky.  While watching the news coverage of Hurricane Harvey this past week, I do realize not all are as fortunate as I.  Not to scare you off with any mumbo jumbo but if the fact that Mercury is in retrograde means anything to you, just hold on a few more days…it ends on September 5th.

I happily welcome the end of Summer and the beginning of Fall.  In fact I’m getting cozy just thinking about it!  Everyone seems to be a huge fan of Summer but personally I’m a Fall/Winter person.  In a city like LA, it never really freezes or gets too cold.  Our Fall climate is probably comparable to that of Summer weather in many other cities.  For me, Summer means rushing to and from work in the heat, not feeling my best because I’m sweating.  It means cranking up the air conditioner instead of enjoying the open windows and a nice fresh breeze.  It means my little dog Lou needs to be walked on the grass and not the concrete so that his paws don’t get too hot.  With that being said, I anticipate the end of summer while it makes most people sad.  This weekend being Labor Day Weekend makes me happy since I know what I’ve got coming and what to look forward to.  I anticipate the end of this heat and I anticipate some really exciting career opportunities.  I’m finally focusing on my passions and what I truly love most in life!  With this dairy, I will continue to share all of this with you.  Career wise it’s all coming together.  I am however, a work in progress and I’m not perfect.   The realization of this has inspired me to hire a life coach.  I start sessions soon and I couldn’t be more excited about this new chapter in my life.  On that note, bring on the cool weather! Bring on the boots, the scarves, and fuzzy sweaters! I’m ready!













An Interview With Founder Katie Hammers.

What made you decide to start Branching Beauty?

The Branching Beauty site is a creative outlet for me. It’s also a way for me to give back. I’ve realized that I have a lot to give. I’ve got a lot of resources and contacts to share with others who are pursuing their goals in life. If I can share what I’ve learned, then I feel better about myself and when I’m feeling my best then I’ve got the confidence to go out there and make my dreams come true. It’s as simple as that.


What originally made you decide to go into the Beauty Industry?

In the beginning I was in front of the camera and I thought that would continue to be my ultimate goal. Instead I soon found myself to be very interested in the techniques going on in the makeup trailers and backstage. There is a lot to makeup artistry. It’s not just the ability to look at a face and determine what kind of eyeliner to use. I’m getting ahead of myself aren’t I? I originally started as a hairstylist. I was trained by the best at The Vidal Sassoon Academy in Santa Monica. Right out of school I was hired into one of the top two salons in LA, Chris McMillan Salon. I was hired as an assistant and from there I went to the other top salon, John Frieda Sally Hershberger. At John Frieda I assisted one of the biggest stylists in the city, her name is Tracey Cunningham. Tracey was amazing and the salon was impeccable with an amazing pool in the center. Though I was happy in the salon I realized that I favored Makeup Artistry over Hair and I left the salon to pursue it. Shortly after leaving John Frieda, within two weeks I was in New York working the Mercedes-Benz Fashion Week at Bryant Park. I worked a lot of amazing shows but was particularly taken by the Heart Truth Show, which is a celebrity fashion show for charity.  I’ll never forget that experience.

Did you go to Makeup School?

I did go to makeup school, I went after I had already landed big advertising campaigns. I did the Hair and Makeup for Oakley Eye Wear for years. I ended up going back to makeup school after that. I went to a school specific to editorial makeup called the MKC Academy. MKC was founded by celebrity makeup artist Margaret Kimura and she taught classes there as well.

Have you ever worked at a Makeup Counter?

Yes I have and to this day it was the best makeup training I’ve ever received. I worked at Neiman Marcus at The Bobbi Brown counter and I also worked at Anastasia Beverly Hills as head makeup artist.

Who inspires you?

I’m inspired by anyone that has endured a lot in life and managed to spin it into a positive. I’m inspired by the people who get back up after being knocked down over and over again. I’m truly inspired by unique people and the ones that don’t quit.

Whats the biggest lesson you’ve learned in Hollywood?

You can either sink or you can SWIM.

What is your true passion?

I’m passionate about starting my own company and being an entrepreneur but my true love has always been writing. Ever since I was a little girl and wrote “The Ant Story” and “Life From A Bugs Perspective”. My Mom will still laugh to this day if you ask her about The Ant Story. This combination is what makes the Branching Beauty site so exciting for me. I can do both.

Whats it like to be a career woman in 2017?

Its liberating. Thanks to social media, people are now understanding that a career person or an artist can be professional with more than one title. For instance on Instagram, you’ll notice that the people with the biggest followings have more than one career title. For example, a Writer/ Photographer or an Actress with a Fashion Label.